GTB

Creating a single identity for a newly merged agency.

GTB, formally Blue Hive, was created by merging three separate agencies – Ogilvy, Wunderman and MindShare together. We were brought on board to physically merge the three entities under one roof.

 

We've given this ideas-driven business an open-plan space, centred around a communal work bench and 'ideas wall'. There is also a mix of formal and informal meeting areas, with private, glazed rooms and relaxed spaces that can be curtained off. 

As a new agency located in a large office building, it was important for the business to have its own identity. We achieved this by creating a timber reception, a curved wall for the library, and adding flashes of bold colour throughout the space.

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