Spacelab were comissioned to formulate a spatial business strategy for Good Technology (part of WPP Group), a digital media company who were experiencing rapid growth. With GT, Spacelab formulated a new way of working which established a number of related but seperate business units which could encompass change without losing the feel of a small 'creative' agency.
'Active' zones provided areas for creatives to drop in for group think sessions and 'In-Active' zones for formal meetings. The lower ground floor was provided for 'hot-desking' and freelance workers as well as a cafe, bar, meeting rooms and games area used for anything from pitches and agency presentations to afterwork beers on a Friday!
