?What If!

A space to inspire possibilities

Progressive and forward thinking, global growth company ?What If! help transform businesses through ‘doubling down on the people side of innovation’. They aspire to be the world’s greatest people-powered experimentation engine and wanted their London office to fully reflect this. They needed a space to inspire possibilities and creativity, in both their team and their clients. A space to help push the boundaries of innovation even further.


With their offices originally split across three buildings in Marylebone we worked closely with the client to understand how best to distribute energy and optimise the space for them. Based on findings from the research phase we were able to shape the space to better support their agile way of working, which enabled them to lose one of their buildings and reduce their footprint by a third.


To increase visibility between different levels in the buildings we created new penetrations in the floors, along with a new staircase to connect spaces together, catalysing spontaneous interactions. Working with the natural qualities of the space, we positioned quiet working areas and more private client spaces deeper into the buildings.


We stripped the buildings back, carefully reinstating their inherent qualities and character. Bold interventions and splashes of colour contrast and complement the simple structure, adding elements of surprise which reflect the innovative work of the client. Mobile divides allow the team to build and change their own spaces to suit the activities and workshops they develop for their clients.


?What If! now have a space that is the very embodiment of their brand, reflecting and inspiring creativity, innovation and possibilities.






Workpoints per person

STW_1435 - person-1
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